Announcements were made Monday, July 18th, 2022 that X1 Esports and Entertainment is acquiring Tyrus LLC. X1 Esports CEO, Mark Elfenbein, explains that the large growth of the video gaming industry is attributed to the content creators that are posting content across multiple social media platforms. Elfenbein sees the importance of what Tyrus does with helping bridge the gap between creators and brands.

“We’re seeing some great convergence between video game content creators and the video game industry and tying in to access that Gen Z user who is the video game fan. So large global brands are looking for access to these users, they can get them through video games, and they’re also the audience that comprises the followership of all of these video game content creators across these social media networks.”

With X1 acquiring Tyrus, it will help them establish an advertising sales organization with access to a large pool of sought after content creators in this industry. “The Tyrus platform expertly bridges the gap between international brands and the gaming ecosystem.”

CEO of Tyrus, Amanda Solomon, expresses how excited they are about joining the X1 family, and how confident they are about this acquisition making Tyrus a more dominant player in the gaming industry.

“Our main focus with Tyrus is to be an industry disrupter by offering white glove services to our talent and diverse and inclusive roster of highly talented influencers who are enabling global brands to access and engage motivated Gen z audiences.”

Click here to watch Proactive’s interview with X1 CEO, Mark Elfenbein.


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