Unfortunately, this is a question not easily answered and may fall into more of a personal preference category. Through research and chatting with our own Tyrus Team, opinions seem divided on creator websites and how useful they may or may not be to an individual. Let us present you with some pro’s and con’s of websites, then may the odds be ever in your favor!
Website VS Landing Page
First let’s discuss the difference between a create from scratch Website, and a Social Media landing page.
We BIG RECOMMEND every content creator has their own social media landing page that they can link on every platform they use. Two of the biggest players are Beacons.ai (our number 1 choice, just saying) and Linktr.ee. These sites allow you to create a one stop shop for all your social media links and information. You can even embed YouTube Videos and your Twitch account. You then get a single link generated that can get posted in all bio’s and about me sections; what’s not to love about that?! They even offer different customization options to fit in with your unique brand. Of course there is a free version vs. paid version which allows more customization, but even the standard free version offers every creator something they shouldn’t live without. They give your viewers the power to find you anywhere, and offer a great resource to link when seeking sponsorships or partnerships with brands. We also highly recommend Mediakits – which allows you to link all your platforms and provides transparent and accurate data – again, a no brainer and big asset when applying to work with brands.
Now onto a more complicated beast…
Getting and maintaining your own website with a personal domain can be a bit of a brutal beast. There are arguments for websites that boast greater visibility and sources of income, but that is if and only if you utilize it properly and regularly.
Tyrus recommends strongly that OnlyFans creators have their own website (or at least their own domain with a landing page) in order to combat situations like shadow bans and link blocking.
For the rest of creators here are some arguments for and against a website.
Additional Revenue Channel
SEO Benefits that move you and your content to the top of Google searches
Increased Engagement and Brand Awareness, creating a landing page where you can embed your livestreams, promote calls to actions, collect emails for following up.
Backup in Case of Suspension, we all know someone who has had their account wrongly suspended. This can really hurt creatives, but a website backup gives you somewhere to direct people in the meantime.
This is only relevant if you have a product to sell and you want to go through the hassle of creating a shop versus using one of the many easy to use merch providers who take care of all the fiddly bits for you.
People have to know to look for your website first, many people don’t want to leave the Twitch and YouTube sites for their content. You will have to do extra work to get your website link out in front of people.
Will they use it? Will this ever happen? Who knows, but you’ll have to put in the work just in case.
Honestly, websites are fancy and cool, but ultimately they’re a lot of work and upkeep and they may not get used much at all, despite your efforts. We definitely suggest not making them a top priority at the start of your content creating career.
DO have a centralized landing page for all of your important links and socials, but DON’T feel pressure to put time and energy into a full website when plenty of easy to use sites like Beacons.ea, Linktr.ee, and Mediakits exist. Happy Self Promoting!